Erich is an entrepreneur and leader of scaled, global sales and service organizations.
From posts in the US and around the world, Erich has led organizations that solve complex business challenges with enterprise software. Erich is a pioneer of automation in paid marketing, having co-founded New York-based technology company MediaMath in 2007 with wonderful partners. Together, the team would invent and scale the category of Programmatic Marketing, introducing the foundational RTB protocol, algorithmic decisioning, workflow and supply chain optimization tools, and interoperability across digital marketing channels.
Erich began his professional career in 2000, rising to lead a national civil liberties and civil rights organization based in Philadelphia, the Foundation for Individual Rights in Education, until 2004. As executive director, he was responsible for fundraising and growing the non-profit organization's news media and legal networks, which would combine to shine sunlight and legal pressure on abuses of civil rights and academic freedom. He devoted himself to this organization at a time when digital technology available for executing fundraising and marketing strategies were just emerging. Seeing its potential, he was inspired to pursue a career in digital communications.
Throughout his career, Erich has been a visible leader active with the communities in which he works. He has been featured in keynotes, panels, podcasts, webinars, live radio, and written thought leadership in most every major media market in the world.Erich
was born in London and grew up in Miami, Florida. He earned a bachelor's degree in political philosophy and classical piano from the University of Virginia. He is an avid angel investor, father of two wonderful boys, and husband to one lovely wife. He lives in Orlando, Florida.